skip to main | skip to sidebar

The Brand Explorer

Digging up down and dirty branding in the global marketplace.

Introduction to AIGA Center for Cross-Cultural Design

 

0 comments:

Post a Comment

Newer Post Older Post Home
Subscribe to: Post Comments (Atom)

Christopher Liechty in Guangzhou, China, 2008
My Photo
Christopher Liechty
For more information about Christopher Liechty, visit ChristopherLiechty.com
View my complete profile
This is a blog about exploring customer experience, branding and culture in a global economy. The key to building customer loyalty (and sales) is to finally start showing customers that their needs are equal to the company and shareholder needs. In this blog I will share some stories of businesses’ actions, marketing techniques, language and cultural issues that apply both in the U.S. market and across the world. Every company will claim that customers are important, but often their actions tell a different story.

Facebook Badge

Christopher Liechty
Christopher Liechty
Create Your Badge

Design & Marketing Links

  • Dialect Brand Translation
  • AIGA Center for Cross-Cultural Design
  • Icograda
  • AIGA : The Professional Association for Design
  • Center on Global Brand Leadership
  • Cheskin Research

Blog Archive

  • ▼  2009 (21)
    • ►  August (3)
      • State of the BLogosphere 2008
      • Fiscal Future of America: This should be worth wat...
      • AIGA XCD China Expedition Oct 17-31, 2009
    • ►  June (2)
      • Super Model Series: Integrated Marketing
      • Growth Industries are Where the Jobs Are
    • ►  May (3)
      • Spring City, Utah ~ Authentic Utah Pioneer Town
      • More stops on the Timpanogos Harley tour
      • Timpanogos Harley Davidson--Taking the Harley expe...
    • ►  April (2)
      • Is Middle America Anti-Design?
      • PRISM Social Groups
    • ▼  March (7)
      • Semiotics: the study of signs
      • Introduction to AIGA Center for Cross-Cultural Des...
      • "This is what I see whenever I see the new Pepsi ...
      • IDEO Designs Shopping Cart on Nightline
      • Inside IDEO - Part 1
      • Inside IDEO - Part 2
      • Inside IDEO - Part 3
    • ►  February (2)
      • A Crisis of Multiculturalism?
      • Journals :: Moleskin and Otherwise
    • ►  January (2)
      • Advertising in or about a recession
      • An Epidemic of Happiness
  • ►  2008 (9)
    • ►  October (3)
      • Personalized Guilt Trip for Obama
      • Bank of American Fork :: Flying Piggy Bank
      • The Decline of Men
    • ►  June (1)
      • ASL Alphabet
    • ►  May (1)
      • Beijing Olympic Logo by AICI
    • ►  April (1)
      • AIGA Design Expedition to China
    • ►  March (1)
      • BRITE 08
    • ►  January (2)
      • Brite '08 :: Branding : Innovation : Technology
      • Chinese Cars in Africa - Half Price
  • ►  2007 (21)
    • ►  December (5)
      • Week's Supply of Food
      • Fuse.TV at Penn Station
      • Common Cents Penny Harvest NYC
      • Visual treats in London and NYC
      • Canadian Government Explores Internet Design and C...
    • ►  October (6)
      • Halloween at Dialect
      • Icograda World Congress, Havana, Cuba
      • On Craft by Hailey Meyer Liechty
      • Citizen Designer Takes Action
      • Meyer & Liechty is now Dialect
      • Lecture at BYU Kennedy Center
    • ►  September (2)
      • AIGA XCD Fellow Awards
      • Chinese Element: Day 2
    • ►  August (8)
      • Chinese Element: Day 1
      • Huang Li: Center of the Chinese Design Universe
      • Chinese Element
      • Ingredients make all the difference.
      • 8 8 :: Father's Day in China
      • Icograda Design Week in Seattle 9-15 July 2006
      • World Trade Week Branding in China 19 May 2005

My Shelfari Favorites

Shelfari: Book reviews on your book blog

Google Analytics