This is a blog about exploring customer experience, branding and culture in a global economy. The key to building customer loyalty (and sales) is to finally start showing customers that their needs are equal to the company and shareholder needs. In this blog I will share some stories of businesses’ actions, marketing techniques, language and cultural issues that apply both in the U.S. market and across the world. Every company will claim that customers are important, but often their actions tell a different story.
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