Beijing Olympic Logo by AICI

One of the many highlights of our trip so far has been to visit the firm that designed the Beijing Olympic Logo. Chun Guoning and Zhang Wu are the partners with Xu Shiping and Sun Yongjian as leads in branding and creative direction.

Our group of 29 was too big for their conference room, so we basically dominated their work space. This was very generous of them as they are very busy still producing work for the Olympics. They are in charge of much implementation of their logo and creating special logos for special events on subjects like the environment, volunteering, etc.

Here are some photos.