Lecture at BYU Kennedy Center

On 13 June 2006 I gave a lecture at Brigham Young Univeristy's Kennedy Center for International Studies. I started off the lecture with a shadow puppet show on the theme of empathy in design. We had a lot of fun and it seems I got the audience's gears turning which is one of my main goals.

My son Karl is helping me here with the shadow puppet show.

This lecture covers the following topics:
- AIGA Center for Cross-Cultural Design (AIGA XCD) -- programs and my role
- My philosopy on experiential or integrated marketing communications which includes:
- Customer orientation and ethnographic research
- Using a brand promise in place of a traditional mission statement
- Case studies on delivering a brand experience

Watch a video of this lecture here.